Unit 4 - Online Branding (cont'd)

2. Examine the online branding elements (e.g. logos, colour schemes, url, buttons, screensavers etc) in the chosen website.

Colour Schemes:

One of the main colours we noticed was red and white. My group thinks that it is due to wanting to create the image that Singtel is from Singapore. And in most countries, I suppose they do recognize our SG flag as red and white. Thus, this colour combination further emphasizes that Singtel is a Singapore company. Why do they want to do that (affiliating Singtel and SG)? I think that Singapore is quite well-known for its good infrastructure in telecommunications and transport. So by relating Singtel with Singapore, it boosts confidence for our investors/ business partners to do business or buy products from Singtel.

Screensavers and advertisements:

In Singtel's site, they have very catchy and colourful advertisements of their current promotions. And this plays an important role in attracting customers/visitors to click on the link to see what are the current promotions Singtel has. For e.g. Christmas is coming and they'd have a relatively big advertisment for Christmas sales on mobile phones.

What do you think is the overall image which the site is trying to project? Do they reflect the core values of the organization effectively?

On the whole, the main image that we felt when we entered the site is the professional & corporate image they portrayed on their site. Yes we feel that they have effectively reflect their core values of the organization.

Customer Focus:

They are customer-oriented as they sell their products and services based on their targeted customers. One key essential difference from the other telco companies is that they have a page which caters just for customers after-service and/or after buying their products. (See Unit 1 post dated: 26th October 2006)

Challenger Spirit and Teamwork:

They have a very in-depth About Singtel page which basically provides an idea of the organization's position in the telecommunication industry. They have a lot of articles regarding Singtel (found on the sidebar). This says that they are a pretty open organization in the sense that they are not afraid to share the company's information. They are also partners with Bridge Mobile. This enables Singtel to (quoted from the link) "Subscribers of SingTel Mobile will enjoy quality coverage while roaming and using the Bridge members’ network. The Alliance is committed to giving its 78 million subscribers a seamless mobile experience when they travel within the Alliance's network."

Integrity and Personal Excellence:

In addition to the point that Singtel has a lot of articles posted, they also post a lot of their business information for potential investors to view. For e.g. annual reports, financial results and summary, AGM and Shareholders distribution etc. This further emphasizes that Singtel is a professional telco company with extensive global networks.

We will continue the last 2 questions in another post. =)