unit 4 - step 5 [part 1]

in this post, we will be discussing on the first question of the step 5.
we will be doing on the rest of the questions in [part 2] in another post.

Is the chosen Website’s Branding Message Strong and Memorable?

Question 1. What are the core values of the organization?
the core values of the organization are Customer Focus, Challenger Spirit, Teamwork, Integrity and Personal Excellence.

as quoted from their website:

Customer Focus

Our success is based upon our customer focus.
We listen to and connect with customers. We anticipate their needs and make it easy for them to do business with us. We keep promises. We offer them value and quality services to enrich lives and enhance business success.
We treat them with dignity and respect.

Challenger Spirit

The creativity and innovation of our people sets us apart.
We look for better ways of doing business and we share a passion for making a difference. When faced with challenges and opportunities, we don’t say “Cannot”, we ask “Why not?”. We are tenacious and we compete fairly.
We set the pace and never give up.

Teamwork

By working as one team with shared goals we achieve great things.
We value ideas and contributions from everyone. We recognise, respect and value diversity in the team. We develop strong bonds by communicating and sharing knowledge. We encourage open discussion and commit to an agreed position.
All of us have a part to play.

Integrity

Our reputation is based upon our ability to fulfill promises to shareholders, customers and employees.
We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We are proactive in identifying issues and coming up with solutions. We ensure that the highest ethical standards guide us in making decisions.
We are true to our word.

Personal Excellence

Leadership and superior performance are achieved through the pursuit of personal excellence.
We are committed to doing and being the best. We seek continuous improvement and take pride in what we do. We do things to the highest possible standards. We acknowledge the potential of the individual and create opportunities for all to grow and excel.
Together, we celebrate our success and achievements.


That's all for this. :)